Our new membership of the Silver Marketing Association is a huge deal for all our franchisee – present and future. Here’s why:

Did you know that the over-60s are the wealthiest age group in the country, according to the FCA? They’re also the biggest property owning generation in the country, not just in terms of demographics, but also in terms of the size of their properties. After all, they’ve worked hard all their lives and are now enjoying all the benefits!

It will be no surprise for you to learn, that the over-60s also represent more than half of all the leads and enquiries Granite & TREND franchisees received between March 2023 and March 2024. This wasn’t news to us, as we’ve always known this demographic is amongst the most keen to invest in their homes, and with the most disposable income to do so.

While our extensive range of products mean there is more than enough to choose from to suit every age group and style, the flexibility and choice our franchisees can offer has always been a huge draw for older homeowners. Not to mention how we can help them avoid all the stress, mess and disruption usually associated with home renovations, by using our innovative approach to help them make over rather than start over in most cases.

With the over-60s being such loyal customer of our franchise, we are particularly proud to have been recently invited to join the Silver Marketing Association, a body dedicated to best practice & ethical marketing for companies appealing to the older generations. One of the main reasons they exist is to help businesses like ours interact properly with the over-60s, who are often woefully unrepresented by marketeers who tend to focus on the young.

Being part of the SMA means our franchisees can always be sure that their marketing is accessible and appropriate to their biggest customer demographic, and that we are doing all we can as a franchise to protect this highly-valued revenue source. However, the importance of this membership goes even deeper than that…

The power of trust

While the home renovation market continues to be very strong – in fact, 2023 was one of our best ever years – homeowners are becoming a lot more picky about what work they have done, and who they choose to do it. The over-60s are a particularly discerning bunch, and for good reason. They have years of experience to draw on when it comes to what makes for great value in home renovation but, above all, they understand more than anyone else the importance of hiring someone you can trust.

Older homeowners don’t want just anyone to handle their projects – they want to be certain they are using someone they can be sure will get it done right. Which is why it takes a lot more than just a great product to make it in this market. We know we already have the kind of market-leading products that can make our franchisees stand out, but our reputation is more important than ever in today’s uncertain world.

Granite & TREND have the kind of fantastic reputation with customers that takes years of high-quality work to earn, and our membership of the SMA builds on that in a very important way. It is a clear sign for the over-60s that our franchisees are committed to treating them fairly and ethically in a way appropriate to their age group, and do a great job at a fair price while they’re at it.

If you really want to make it big running your own home renovation business, you need to be part of a brand that customers know they can count on, and helping you to do that is one of our biggest missions here at the Granite & TREND Transformations franchise – and one of the biggest advantages to becoming our partner.

This kind of recognition, and the reputation we have built among every customer demographic, takes years to build. As one of our franchisees, you’ll be able to tap straight into this from day one and get an unbeatable head start in growing your own fantastic business.

So, why don’t we talk some more about how we can make it happen for you? Get in touch today to learn more.